Corporate Reputation Decoded by Asha Kaul

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  • Title: Company Fame Decoded
  • Author: Asha Kaul
  • Category: Media
  • Date: April 2014
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9788132117742

 

Ebook description:

Company Fame Decoded is the primary e book of its variety that traces the journey of Indian firms in constructing company repute (CR). The e book addresses CR within the Indian context and is in response to the rising curiosity of firms on this space. The e book explains the method of constructing, sustaining and strategising for CR. It additionally discusses numerous facets of CR—firm’s stakeholders, conditions demanding CR interventions, and the influence of an organization’s tradition, ethics and management on its CR. The e book expounds on these utilizing Indian instances (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, amongst others), which improve the understanding of CR in India in addition to benchmark CR finest practices in India. The e book is of main significance to CR practitioners, students, academics, college students and C-Suite professionals who may also find the methods proposed within the e book fascinating as they will assess, consider, undertake and adapt methods adopted by different firms for repute enhancement

 

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