Digital Media and Innovation by Richard A. Gershon

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  • Title: Digital Media and Innovation
  • Author: Richard A. Gershon
  • Category: Present Occasions
  • Date: February 2016
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781452241418

 

Ebook description:

Digital Media and Innovation , by Richard A. Gershon , takes an in-depth have a look at how good, artistic corporations have remodeled the enterprise of media and telecommunications by introducing distinctive and authentic services. At this time’s media managers are confronted with the same fundamental query: what are the very best strategies for staying aggressive over time? In a single phrase: innovation. From digital commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has remodeled the enterprise of retail promoting and private way of life. This article is going to introduce present and future media trade professionals to the folks, corporations, and methods which have confirmed to be actual sport changers by providing {the marketplace} a novel worth proposition for the buyer

 

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