Digital Media Sport by Brett Hutchins

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  • Title: Digital Media Sport
  • Author: Brett Hutchins
  • Category: Present Occasions
  • Date: September 2013
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1134107943

 

Ebook description:

Reside broadband streaming of the 2008 Beijing Olympics accounted for two,200 of the estimated 3,600 complete hours proven by the American NBC-Common networks. On the 2012 London Olympics, unprecedented multi-platforming embraced online, cellular gadgets, sport consoles and broadcast tv, with the BBC offering 2,500 hours of dwell protection, together with each aggressive occasion, a lot in excessive definition and a few in 3D. The BBC additionally had 12 million requests for video on cellphones and 9.2 million browsers on its cellular Olympics web site and app. This sample will solely intensify at future sport mega occasions just like the 2014 FIFA World Cup and 2016 Summer season Olympics, each of which is able to happen in Brazil. More and more, when folks speak of the display screen that delivers footage of their favourite skilled sport, they’re describing desktop, laptop computer, and pill pc screens in addition to tv and cellular handsets. Digital Media Sport analyzes the intersecting problems with technological change, market energy, and cultural practices that form the up to date world sports activities media panorama. The complexity of those associated points calls for an interdisciplinary method that’s adopted right here in a sequence of thematically-organized essays by worldwide students working in media research, Web research, sociology, cultural research, and sport research.

 

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