Effective Media Relations by Michael Bland

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  • Title: Efficient Media Relations
  • Author: Michael Bland
  • Category: Media
  • Date: June 2005
  • Lenguage: English
  • Pages: unknown
  • ISBN: 749446056

 

Ebook description:

The facility of the media is unquestionable – the dramatic impact it could actually have on public opinion and determination making is kind of distinctive. Understanding tips on how to use the media successfully is a necessary ability for the general public relations practitioner. On this third version of Efficient Media Relations , three public relations professionals give clear, sensible steering on tips on how to work with journalists to get the absolute best media protection. In Half 1 , Alison Theaker seems on the media context and supplies an outline of the legislation, possession, ethics, new know-how and media analysis. In Half 2 , David Wragg seems on the alternatives which might be obtainable within the conventional press and provides sensible recommendation on tips on how to work with them. In Half three Michael Bland takes a behind-the-scenes take a look at the published media and supplies an perception into how radio and tv interviews must be dealt with. Efficient Media Relations will present a really perfect primer for any newcomer to public relations. For the seasoned practitioner, it’ll function a helpful refresher to replace abilities and provides a useful overview of media relations

 

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