European Book Cultures by Stephanie Kurschus

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  • Title: European Guide Cultures
  • Author: Stephanie Kurschus
  • Category: Present Occasions
  • Date: November 2014
  • Lenguage: English
  • Pages: unknown
  • ISBN: 3658080604

 

Ebook description:

Stephanie Kurschus analyses the thought of a typical “European” guide tradition that integrates the guide market as a necessary side and employs guide promotion as balancing instrument. Traits of guide tradition are recognized; the resultant idea of guide tradition offers an summary of the values and myths ascribed to the guide. Moreover, utilized guide promotion measures are analyzed for his or her effectiveness and greatest apply fashions. Since, in a context decided by tradition and market, preservation and innovation, guide promotion fulfills two features: it’s to guard the distinctive nationwide traits of guide tradition in addition to to help its steady growth. To adapt and to advance inside a altering setting is vital to the survival of guide tradition within the digital actuality

 

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