Food, Wine and China by Christof Pforr

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  • Title: Meals, Wine and China
  • Author: Christof Pforr
  • Category: Journey
  • Date: 05/01/18
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781138732254

 

Ebook description:

The expansion of the Chinese language economic system and the emergence of the Chinese language center class have fuelled the speedy enlargement of China’s outbound tourism market, with many locations all over the world making an attempt to capitalise on the alternatives created by the rising variety of Chinese language guests. This e-book particularly focuses on the demand for meals and wine tourism experiences by Chinese language vacationers, which lately has develop into an vital constituent of vacation spot competitiveness. Trying on the other ways wherein particular person locations have responded to this growing demand, this e-book offers a greater understanding of the preferences, motivations and perceptions that underlie meals and wine consumption by Chinese language vacationers. It additionally illustrates how meals and wine tourism experiences have been utilized in a spread of worldwide locations to particularly appeal to guests from China. Together with a spread of case examples from the Asia-Pacific area and Europe, this e-book in the end investigates the strategic instructions adopted to information vacation spot improvement and advertising and marketing initiatives. Such a perspective offers a novel contribution to the nonetheless restricted physique of information on China outbound tourism and might be of curiosity to higher degree college students, researchers and lecturers in Tourism and Hospitality

 

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