For Immediate Release by Ronn Torossian

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  • Title: For Quick Launch
  • Author: Ronn Torossian
  • Category: Media
  • Date: October 2011
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1936661276


Ebook description:

It’s important that companies know learn how to talk shortly, typically preemptively, and successfully to outlive—and at a price that’s far decrease than comparable advertising and advert campaigns. The primary ebook by the proprietor of a prime 50 PR company, For Quick Launch , Ronn Torossian reveals how public relations can just do that—whereas additionally defining manufacturers; serving to firms and people courtroom the press or keep away from it; rising enterprise with out alienating loyal prospects; resolving crises shortly; and enhancing first web page outcomes on probably the most highly effective search engine on the earth (Google). For Quick Launch will present you learn how to: Body the talk and management the dialog Use new and previous media in tandem to find your audiences and create extremely private, related impressions tailor-made for them Promote the pursuits of your model or enterprise; deter or probably cease what is just not in your curiosity Construct on nice press, and keep away from or reduce unhealthy press Guarantee the very first thing individuals see about your small business or model throughout an Web search is precisely what you need them to see Deal with a disaster in the best and environment friendly method See the optimistic distinction efficient PR makes by way of compelling case research—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with specialists together with Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and lots of others—and your individual enterprise


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