Marketing Due Diligence : Reconnecting Strategy to Share Price by Malcolm McDonald

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  • Title: Advertising and marketing Due Diligence : Reconnecting Technique to Share Value
  • Author: Malcolm McDonald
  • Category: Different
  • Date: No info
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9780080459424

 

Ebook description:

On the high of an organization, gross sales don’t matter, earnings don’t matter, even return on funding is a secondary concern. What issues is share worth and what drives share worth is the creation of shareholder worth. Many advertising administrators, obsessive about branding and different promotional ways, miss this elementary fact of recent enterprise and so destroy the wealth of their firm’s final homeowners. By failing to think about and handle the enterprise danger related to their methods, they ship returns beneath the price of capital and neglect the agency’s raison d’etre. The board wants a means of holding these entrepreneurs to account.

 

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