Naming Rights by Terry Burton

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  • Title: Naming Rights
  • Author: Terry Burton
  • Category: Different
  • Date: June 2008
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9780470293218


Ebook description:

In 2007 the sale of naming rights introduced an estimated $four billion in income to the nonprofit sector What slice of the pie did your group take pleasure in? From transformational items to naming traditions to pricing methods for capital campaigns, Naming Rights provides you a vivid assortment of up to date info that your group can use at this time. Can your improvement workforce rapidly pull collectively an correct benchmark report? Learn to benchmark and compete with peer organizations for buildings, areas, and named endowments. Setting the ask quantities to your naming alternatives is important to closing the deal. Are you prepared? Promoting naming rights helps to spice up model title recognition in fundraising campaigns. Be taught what is going on on with naming rights in greater training, well being care, arts and tradition organizations, and a variety of different nonprofits. Twenty-year analysis professional Terry Burton fills this ebook with sensible examples that peel away the layers of complexity and provides you a handbook that exemplifies thought management, creativity, and innovation. Keep on the chopping fringe of rising tendencies. Flip naming alternatives into named items. Add {dollars} to your backside line. Naming Rights reveals you ways.


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