No B.S. Grassroots Marketing by Dan S. Kennedy

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  • Title: No B.S. Grassroots Advertising and marketing
  • Author: Dan S. Kennedy
  • Category: Media
  • Date: February 2012
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1613081707

 

Ebook description:

Millionaire maker Dan S. Kennedy and local-level advertising and marketing specialist Jeff Slutsky empower small enterprise house owners to tackle huge field corporations and distant discounters utilizing their greatest assettheir potential to bond immediately with their shoppers. Small enterprise entrepreneurs are armed to go grassroots” given successful methods to take their advertising and marketing to the road stage leading to greater buyer retention, larger referrals, and a thriving enterprise for the long-term. About the E-book Kennedy and Slutsky dare small enterprise house owners to interrupt free of the ingrained tendencies to promote while you want more clients” and to copycat what they see huge, nationwide corporations doing. Native enterprise house owners are urged so as to add some politicking to their enterprise presence, focusing their advertising and marketing on immediately connecting with their clients, integrating them into their neighborhood and even, their day by day actions. Kennedy and Slutsky ship inventive, excessive affect alternate options and dietary supplements to disappointing conventional promoting and new media together with methods for gaining free promoting from native information media, creating occasions that multiply clients, and successfully utilizing unsolicited mail. Small enterprise house owners additionally uncover surefire ways that capitalize on their neighborhoods, the 4 partitions of their enterprise, and the web, reaching their native clients and creating a way of a private relationship. All through their lesson in going grassroots, Kennedy and Slutsky additionally reveal the 9 inconvenient truths of grassroots advertising and marketing, holding small enterprise house owners on monitor and on their method native enterprise stardom. Options Presents a advertising and marketing strategy particularly engineered for small (native) companies Reveals 9 No B.S. inconvenient truths and easy methods to implement them Illustrates ideas with examples from working towards enterprise house owners From Dan Kennedy, creator of the favored No B.S. books together with No B.S. collection, which shipped more than 250,000 copies Identifies what’s incorrect with conventional and new media promoting Gives methodology to interrupt free from ingrained tendencies and copycat advertising and marketing much less Entrepreneur Press ; February 2012 240 pages;

 

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