Strategic Customer Management by Adrian Payne

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  • Title: Strategic Buyer Administration
  • Author: Adrian Payne
  • Category: Different
  • Date: 03/01/13
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781107326750

 

Ebook description:

Relationship advertising and buyer relationship administration (CRM) might be collectively utilised to offer a transparent roadmap to excellence in buyer administration: that is the primary textbook to exhibit how it may be finished. Written by two acclaimed specialists within the subject, it reveals how an holistic method to managing relationships with prospects and different key stakeholders results in elevated shareholder worth. Taking a sensible, step-by-step method, the authors clarify the rules of relationship advertising, apply them to the event of a CRM technique and focus on key implementation points. Its up-to-date protection contains the newest developments in digital advertising and using social media. Topical examples and case research from around the globe join principle with international apply, making this a super textual content for each college students and practitioners eager to maintain abreast of modifications on this fast-moving subject.

 

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