The Global Code by Clotaire Rapaille

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  • Title: The World Code
  • Author: Clotaire Rapaille
  • Category: Media
  • Date: September 2015
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781137279712

 

Ebook description:

For many years, Clotaire Rapaille’s work targeted on how folks’s relationships with an important ideas of their lives—love, well being, and cash, for example—are guided by unconscious cultural messages. However not too long ago, he has uncovered a brand new phenomenon: a “international unconscious,” or core values and emotions which might be constant worldwide—the results of our fixed interconnectedness. He has additionally recognized a brand new group who’re paving the best way for the way forward for decision-making: the World Tribe. These people are fluent within the language of tradition, untied to any notion of nationalism or ideology. They’re defining the important thing values driving our new world economic system, with profound implications for the way corporations market their services and products. Rapaille takes us on a journey by way of China, Brazil, India, England and in every single place in between to find the brand new requirements for luxurious, pleasure, know-how and training. How can elite manufacturers compete in a world of knockoffs? How can universities keep their status when an affordable grasp’s diploma or doctorate is simply a click on away? We should communicate the language of the World Tribe so as to succeed. Constructing on seven years of analysis, Rapaille analyzes how this new mindset has taken maintain in numerous areas, and the way entrepreneurs and repair suppliers can tailor their choices and advertising accordingly. The World Code is a useful glimpse at how our new multi-sphere world is affecting us all

 

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