The Origin of Brands by Al Ries

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  • Title: The Origin of Manufacturers
  • Author: Al Ries
  • Category: Media
  • Date: March 2009
  • Lenguage: English
  • Pages: unknown
  • ISBN: 61751391

 

Ebook description:

What Charles Darwin did for biology, Al and Laura Ries do for branding. Of their thrilling new e-book, The Origin of Manufacturers , the Rieses take Darwin’s revolutionary thought of evolution and apply it to the branding course of. What outcomes is a brand new and strikingly efficient technique for creating progressive merchandise, constructing a profitable model, and, in flip, attaining enterprise success.Right here, the Rieses clarify how altering circumstances within the market create infinite alternatives to construct new manufacturers and accumulate riches. However these alternatives can’t be discovered the place most individuals and most firms look. That’s, within the convergence of present classes like tv and the pc, the cellphone and the Web. As a substitute, alternative lies in the wrong way—in divergence. By following Darwin’s sensible deduction that new species come up from divergence of an present species, the Rieses define an efficient technique for creating and taking to market an efficient model. In The Origin of Manufacturers , you’ll learn to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the ability of pruning Utilizing insightful research of failed convergence merchandise and fascinating success tales of merchandise which have achieved worldwide success by way of divergence, the Rieses have written the definitive e-book on branding. The Origin of Manufacturers will present you in depth easy methods to construct an awesome model and can lead you to success within the high-stakes world of branding

 

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